There is some serious growth happening in brand loyalty with some forecasting a value of $18.2 billion dollarsby 2026. An increase of almost $10 billion dollars from 2023.
Within the CPG industry there are a range of brands taking their brand loyalty programs to new heights, today we are considering Starbucks, Mondelez, and PepsiCo.
International speaker, trainer, and researcher of neuromarketing, Katie Hart MSc, joins marketing expert and current Head of Marketing, Shelley Martinto share their insights about AI, brand loyalty, and how everything is evolving.
