Everything you need, to take your marketing to the next level.
“Neuromarketing will give me such an edge in my understanding and service offering. Once you know, you can’t unsee it” (previous delegate – agency owner)
Imagine being able to consistently achieve powerful results from your marketing content and campaigns. Think of the time and money you would save if you knew the way your copy is likely to be received within the brains of your customers.
“This has given me a whole new outlook on how to do marketing” (previous delegate – branding specialist)
How much more effective could you be?
Learning from the insights provided within neuroscience allows you to literally take your marketing to the next level. It will help you to understand and influence the way messages are received within the brain, and make your marketing significantly more effective as a result.
“Katie is a brilliant, teacher, revealing enough to keep you wanting more. Lots of ‘ah ha’ and ‘oh I see’ moments throughout. I was enthralled” (previous delegate – business owner)
Read on to find out more about my easy ‘Discover Neuromarketing’ course…
How 'Discover Neuromarketing' will benefit you
The content you need
I have been studying, researching and working in this field for 14 years, building up a mass of resources, experience and insights which I will openly share with you.
Academic when you need it
Having just completed my MSc in Applied Neuroscience, I bring academic rigor to my content, without making it too technical and geeky (unless you want me to that is!))
Divided into six, half-day modules, the content is designed to be accessible and instantly applicable for marketers who want to put it straight into practice.
Walking the talk
Of course, I apply many neuroscience insights when I design and deliver my training too, so they are optimised to be impactful, enjoyable and highly memorable.
What we will cover
What do you need to know about our wonderful human brains in order to effectively communicate with them? Learn about the basic layout and processes which shape the way we interact with the world around us. And what do we know about the factors which shape the buying decisions we make?
There are a number of key discoveries within neuroscience, that have the power to drastically change your marketing results. You will learn about them here, as well as understand the reasons behind why they are so powerful.
Each module will be accompanied by its own workbook and dedicated resources to support the content. The actual delivery will be online and live, allowing for any comments or queries to be addressed in real time.
Wow, that one was a tongue-twister wasn't it? You get the message though. 'Discover Neuromarketing' is about practical changes you can make to achieve real differences in your marketing results.
Frequently asked questions
How long does the course last?
The 'Discover Neuromarketing' course runs for 6 consecutive weeks. Each week there is half-a-day of direct contact training time, with some activities and tasks to go away and work on before the next session.
When does the course start?
'Discover Neuromarketing' runs three times a year, starting in February, June and October. I realise that you may be after more specific dates than that, so contact me on the form above for precise dates and times of the one coming up next.
How much does the course cost?
Firstly, can we please talk about this as in investment rather than a cost? If you apply this information effectively, it could create dramatically different results for your marketing campaigns. So, think on that! Now, the answer to the 'How much is my investment? question is £1,250 + VAT.
Will there be any practical demonstrations during the course?
The course will include reference to a number of neuromarketing research techniques, such as eye-tracking, brain scanning and skin conductance monitors. You will have a chance to discover more about each of these, and where possible, practical demonstrations will be provided. If there is sufficient interest, an additional bonus 'in-person' session could be arranged at the end of the course, to allow you to try the equipment and see the results for yourselves. The cost of this would be in addition to the cost of the 6-week course.
How do you keep the course content updated?
Neuroscience is progressing on a daily basis, with new discoveries and opportunities emerging from a network of academic institutions around the world. In order to keep up to date with their findings and be able to bring the relevant ones to you, I subscribe to a number of journals and organisations where new insights get featured. I then evaluate the research methods, results and benefits, before incorporating only the robust and valid studies into my training sessions.
Are your courses accredited?
Although I am a Fellow of the Chartered Institute of Marketing, a member of the Association for Business Psychology, and part of the British Psychological Society, at the moment, the courses I provide do not have formal accreditations with any of these organisations. This is because each course I deliver is different and tailored specifically to suit your needs and requirements.