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Discover Neuromarketing

Everything you need, to take your marketing to the next level.

 

Imagine being able to consistently achieve powerful results from your marketing content and campaigns. Think of the time and money you would save if you knew the way your copy is likely to be received within the brains of your customers.

 

How much more effective could you be?

 

Learning from the insights provided within neuroscience allows you to literally take your marketing to the next level. It will help you to understand and influence the way messages are received within the brain, and make your marketing significantly more effective as a result.

 

Read on to find out more about my easy ‘Discover Neuromarketing’ course…

 

How 'Discover Neuromarketing' will benefit you

  • The content you need

    The content you need

    I have been studying, researching and working in this field for 14 years, building up a mass of resources, experience and insights which I will openly share with you.

  • Academic when you need it

    Academic when you need it

    Having just completed my MSc in Applied Neuroscience, I bring academic rigor to my content, without making it too technical and geeky (unless you want me to that is!))

  • Easily digestible

    Easily digestible

    Divided into six, half-day modules, the content is designed to be accessible and instantly applicable for marketers who want to put it straight into practice.

  • Walking the talk

    Walking the talk

    Of course, I apply many neuroscience insights when I design and deliver my training too, so they are optimised to be impactful, enjoyable and highly memorable.

This is just what I want

What we will cover

  • Brain Basics

    Brain Basics

    What do you need to know about our wonderful human brains in order to effectively communicate with them? Learn about the basic layout and processes which shape the way we interact with the world around us. And what do we know about the factors which shape the buying decisions we make?

  • Neuromarketing Nuggets

    Neuromarketing Nuggets

    There are a number of key discoveries within neuroscience, that have the power to drastically change your marketing results. You will learn about them here, as well as understand the reasons behind why they are so powerful.

  • Rewarding Resources

    Rewarding Resources

    Each module will be accompanied by its own workbook and dedicated resources to support the content. The actual delivery will be online and live, allowing for any comments or queries to be addressed in real time.

  • Implementable Insights

    Implementable Insights

    Wow, that one was a tongue-twister wasn't it? You get the message though. 'Discover Neuromarketing' is about practical changes you can make to achieve real differences in your marketing results.

    Please send me further details about the ‘Discover Neuromarketing’ course

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    Frequently asked questions

    • How long does the course last?

      The 'Discover Neuromarketing' course runs for 6 consecutive weeks. Each week there is half-a-day of direct contact training time, with some activities and tasks to go away and work on before the next session.

    • When does the course start?

      'Discover Neuromarketing' runs four times a year, starting in January, April, June and September. I realise that you may be after more specific dates than that, so contact me on the form above for precise dates and times of the one coming up next.

    • How much does the course cost?

      Firstly, can we please talk about this as in investment rather than a cost? If you apply this information effectively, it could create dramatically different results for your marketing campaigns. So, think on that! Now, the answer to the 'How much is my investment? question is £1,950 + VAT.

    • Will there be any practical demonstrations during the course?

      The course will include reference to a number of neuromarketing research techniques, such as eye-tracking, brain scanning and skin conductance monitors. You will have a chance to discover more about each of these, and where possible, practical demonstrations will be provided. If there is sufficient interest, an additional bonus 'in-person' session could be arranged at the end of the course, to allow you to try the equipment and see the results for yourselves. The cost of this would be in addition to the cost of the 6-week course.

    • How do you keep the course content updated?

      Neuroscience is progressing on a daily basis, with new discoveries and opportunities emerging from a network of academic institutions around the world. In order to keep up to date with their findings and be able to bring the relevant ones to you, I subscribe to a number of journals and organisations where new insights get featured. I then evaluate the research methods, results and benefits, before incorporating only the robust and valid studies into my training sessions.

    • Are your courses accredited?

      Although I am a Fellow of the Chartered Institute of Marketing, a member of the Association for Business Psychology, and part of the British Psychological Society, at the moment, the courses I provide do not have formal accreditations with any of these organisations. This is because each course I deliver is different and tailored specifically to suit your needs and requirements.

    Katie is an astonishing human being, who just happens to be a great speaker too. She is interesting, engaging, with her ideas being both unique, and challenging. If you have the opportunity – just have a chat with Katie and get her on your stage if you can. You’ll be a better person for having met her and heard her ideas

    If anybody wants to look at doing anything within the neuromarketing sphere I think Katie is a really great individual to go to and get that understanding of what is happening and how that can be related into their business or into their marketing

    I’ve known Katie for thirteen years and worked with her, for her and employed her in that period. Her passion, education and subsequent insight in Psychology is backed up with an impressive track record of delivery as a business speaker, consultant and coach. Good person to do business with.

    I saw Katie speak at an event and was extremely impressed by her expertise in the field of neuromarketing. What she does brilliantly is to bring fresh insight and a unique perspective to how humans make decisions and the subtle and not so subtle factors that influence people to say ‘yes’

    At my Platinum Business Mastermind Group, we seek to bring in only the highest quality speakers who are at the very top of their game. Katie fits this brief perfectly. She brought us a new and exciting way to approach our marketing, and delivered it with engaging levels of passion, experience and humour. If you want a thought provoking session that will revolutionise the way you interact with your audience, Katie is the speaker for you!

    Katie Hart speaks with great authority. Her knowledge of the subject, passion for its promotion and ability to apply it across all sectors, places her at the front of this developing trend within the profession.

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