About

About Katie Hart

If you want to find out more about who I am and why I do the work that I do, you have come to the right pageā€¦

 

Please read on to learn more about my background and how I ended up in this fascinating emerging field of marketing.

 

You can also find out more about my accreditations and the people who i have worked with.

 

I know…there’s so much to discover about me here isn’t there?

For over 29 years I have been studying and applying psychology, and more recently, neuroscience. The wealth of knowledge I have accumulated in this time enables me to help you see and understand your customers at a totally different level.
Customers are human beings, and the more we celebrate our differences and focus on what it means to be human, the better we can engage, connect and serve each other.

There is always a lot of talk in marketing about automation, processes and now algorithms. However, I want to champion the human beings in our transactions. The more we discover and understand about our brains, the more revealing and powerful our insights are becoming. Whatever we might like to think, we are essentially emotional beings who often make irrational decisions.

<p>There is always a lot of talk in marketing about automation, processes and now algorithms. However, I want to champion the human beings in our transactions. The more we discover and understand about our brains, the more revealing and powerful our insights are becoming. Whatever we might like to think, we are essentially emotional beings who often make irrational decisions.</p>

Why I chose Neuromarketing?

Neuromarketing is a gamechanger. It uses technology and science to reveal our customers to us in totally different, and deeper, ways. Using physiological measures, we can capture the constant signals being transmitted within the brain, to learn how it perceives the stimuli presented to it. Those stimuli may be designs for your new website, samples of your latest product to be launched or visuals for your next social media campaign.

The measures recorded display the immediate and powerful responses we have, most of which will be below our level of consciousness. Do not fall into the trap of thinking that subconscious influences are unimportant though. It is estimated that around 85% of what drives our behaviours and preferences come from the subconscious. Now do you see why I say it is gamechanging?

My accreditations

I want to make sure my clients can benefit from the very latest research and discoveries. To that end, I am continually developing my own knowledge, skills and networks in the areas which are most relevant. My current accreditations include:

Katie is an astonishing human being, who just happens to be a great speaker too. She is interesting, engaging, with her ideas being both unique, and challenging. If you have the opportunity – just have a chat with Katie and get her on your stage if you can. You’ll be a better person for having met her and heard her ideas

If anybody wants to look at doing anything within the neuromarketing sphere I think Katie is a really great individual to go to and get that understanding of what is happening and how that can be related into their business or into their marketing

I’ve known Katie for thirteen years and worked with her, for her and employed her in that period. Her passion, education and subsequent insight in Psychology is backed up with an impressive track record of delivery as a business speaker, consultant and coach. Good person to do business with.

I saw Katie speak at an event and was extremely impressed by her expertise in the field of neuromarketing. What she does brilliantly is to bring fresh insight and a unique perspective to how humans make decisions and the subtle and not so subtle factors that influence people to say ‘yes’

At my Platinum Business Mastermind Group, we seek to bring in only the highest quality speakers who are at the very top of their game. Katie fits this brief perfectly. She brought us a new and exciting way to approach our marketing, and delivered it with engaging levels of passion, experience and humour. If you want a thought provoking session that will revolutionise the way you interact with your audience, Katie is the speaker for you!

Katie Hart speaks with great authority. Her knowledge of the subject, passion for its promotion and ability to apply it across all sectors, places her at the front of this developing trend within the profession.

Unilever
lloyds bank
Cambridge Marketing College
Sir Robert McAlpine
spotler
Camradata
More People
the skills service
Boardroom Ready

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