If you want to access to the latest neuromarketing insights and knowledge, but can’t justify having a specialist in house, then look no further. I work with a diverse range of agencies and in-house teams, to offer support and expertise just when you need it.
From using neuroscience to research potential products and designs, to applying academic discoveries to enhance engagement and impact, the projects vary. As a partnership client, I work with you to quickly understand your business and requirements, and then make changes and recommendations based upon the detailed neuroscience knowledge I have.
How partnership services benefit your organisation
Neuromarketing expertise when you need it most
Bring in the specialist knowledge and support when it is going to have the greatest impact for you – designing materials, launching products, creating campaigns – you choose when the time is right.
Apply the latest knowledge and insights
Neuroscience is progressing fast, so it is difficult to keep up-to-date with all the emerging developments. My academic background and contacts mean I have access to the latest findings and discoveries as they are published.
Whatever industry you are in, there are likely to be some parallels with other sectors or organisations. Working across a range of different organisations and sectors, I can apply knowledge gained elsewhere to benefit your results.
Investment on your behalf
Many of the technologies used within neuromarketing are sophisticated and therefore expensive. However, I already own and maintain them, you they can be used for your project without you needing to purchase any equipment yourself.
What we could cover
Research & development
Use neuromarketing to discover the unconscious responses people are having to your product before you launch it. These unconscious responses are the most accurate predictor of future purchasing and behaviour patterns.
Knowing how the brain selects and responds to the stimuli around it, takes design to a new level. Applying this knowledge can help you select the most impactful from a number of design variations, or refine your copy to ensure it creates the desired impressions and responses.
Branding and rebranding
The key elements of your brand can say so very much about your organisation. So please, make sure they are saying what you want and intend them to. Neuroscience knowledge and research should influence your choice of fonts, colours, images and language. Don’t leave the response to luck!
The more you know and understand about your customers, the better you will be able to serve them. I promise you, an awareness of neuroscience will change the way you think about your customer segments and allow you to reach and connect with them as never before.
Frequently asked questions
How much does it cost to work with you?
I am afraid there is no straight forward answer to that question. When approached to work on a project, I take time to find out the details of precisely what is required before providing a detailed quotation. In many cases, the quote I propose allows for projects to be scaled (up or down) according to required outcomes and budgets, so you retain control of the costs at all times.
What are the options for working with you?
I understand that not all customers want to use my services in the same way. I therefore offer ad hoc services where I work with you on a specific project or campaign and quote for the work accordingly. Alternatively, I also offer monthly retainers, so you spread the cost of my support over an agreed period and use it when you need it most.
What happens if you start to work with a competitor of ours?
I make a policy of not working with anyone who is a direct competitor of an existing client, as I believe successful partnerships need to be based upon openness and trust. However, if I were approached by a possible competitor, I would always notify my existing client and seek their views before possibly progressing the enquiry.
If we want to research new products/services, can we rely on your discretion?
As stated, I operate a highly ethical business as I treat people the way I would like to be treated myself. However, where further reassurances have been required, I have previously signed Confidentiality Agreements, Non-Disclosures Agreements and even The Official Secrets Act in order to demonstrate my commitment to clients and their intellectual property.