For marketing to be effective, we need to truly ‘get’ what is going on inside the heads of our customers. Yes, we need to really know and understand our fellow human beings – the fascinating creatures who frequently defy rationality, box-ticking and segmentation.
That’s why I love applying my psychology background – 29 years of research, lecturing and consultancy – to marketing. It enables us to better understand why our customers behave the way they do, and neuroscience takes this understanding to a whole new level.
How can Neuromarketing benefit your business?
Neuromarketing provides clarity and answers. It replaces assumptions and estimates with scientific explanations and evidence. How does it do this I hear you ask…?
We know that at least 85% of what goes into making decisions is subconscious. That means that if you asked your customers why they behave the way they do, at best you would only ever get 15% of the reasoning. They are not deliberately withholding information from you: they just cannot share what they are not aware of themselves.
Neuromarketing changes all of this. Using physiological measures and responses, neuromarketing allows you to interrogate the 85% that your customers are not aware of themselves. This knowledge enables you to become much more surefooted about how to best serve and communicate with your customers.
What can I offer your business?
For innovative, progressive organisations, the emergence of neuromarketing is a gamechanger. It allows you to connect with your customers in a way which celebrates their individuality, earns their trust and quietly demonstrates a unique level of empathy, integrity and respect. As a consultant, lecturer and public speaker, I feel privileged to share the insights I’ve learned about our fascinating brains. I love to witness the ‘aha’ moments when clients discover new levels of knowledge and understanding towards their customers, and identify the opportunities these include.
Are you a forward-thinking company who wants to better understand and connect to your customer base? There are many ways I can provide you or your team with insightful and impactful sessions to achieve this:
- 1:1 coaching
- Sector specific groups
- Delivering impactful sessions
- Practical workshops
- Online Courses (Coming soon)
Are you looking to get the highest return from your marketing investment? Working with your in-house team I can provide significant value to increase the reach, impact and effectiveness of your activities.
Are you looking for a professional speaker who has credibility and impact? I have an ability to convey powerful, and sometimes complex, knowledge in a manner which is applicable, enjoyable and most importantly, memorable.
My latest insights
Neuromarketing provides many fascinating discoveries and insights which we can all benefit from knowing and applying. Here are some of the most recent ones I have shared: