Image courtesy of the CIM, and as used on their content post
Neuromarketing uses neuroscience and psychology to better understand consumer behaviour and develop more effective marketing strategies.
This includes techniques like monitoring brain activity, eye tracking and skin response to measure emotional reactions to marketing messages. This piece for the CIM Content Hub explores how brands can use these insights to create more effective marketing campaigns.
If you are a CIM member, you can access the full article here
