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CIM Content Hub: From brain waves to brand success – How neuroscience can elevate your marketing

Author: Katie Hart

Date: 18 Aug 2023

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CIM Content Hub: From brain waves to brand success – How neuroscience can elevate your marketing
Image courtesy of the CIM, and as used on their content post

Neuromarketing uses neuroscience and psychology to better understand consumer behaviour and develop more effective marketing strategies.

This includes techniques like monitoring brain activity, eye tracking and skin response to measure emotional reactions to marketing messages. This piece for the CIM Content Hub explores how brands can use these insights to create more effective marketing campaigns.

If you are a CIM member, you can access the full article hereĀ 

 

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