In our research this month, we are exploring the concept of Customer Loyalty.
As Marketers, we often want to encourage our customers to come back to us for further visits and purchases. So, many of us end up offering our customers incentives in exchange for loyalty. But do they really work?
Please fill in this short survey as a consumer (2-3 mins of your time) and tell us how you feel about, and behaviour towards, the customer loyalty schemes that you get offered.