If you want to regularly apply the insights and knowledge provided by neuromarketing, you absolutely can. You just need to learn how do to that. My training offers a range of ways that you can access this information and embed it within your organisation.
Of course, I apply many neuroscience insights when I design and deliver my sessions too, so they are optimised to be impactful, enjoyable and memorable.
How bespoke training can benefit your team
The content you need
I work with you to understand precisely the situation you are in and the most impactful insights your team need to know. This means you get the outcomes you need, without any waffle or wastage.
Delivered your way
You want half the team training at a time so you can keep the contact centre open? No problem. You Need the content delivered in four x 2hour sessions? That’s fine too. I will always work around whatever stipulations you have.
Applied to your business
Each business has its own processes, acronyms, values and foibles. By developing bespoke training specifically for you, I am able to tailor all elements to make it highly relevant and effective for your team.
Designed to work with your clients
Neuromarketing is all about bringing you closer to your clients, so your training will focus on them and be sure to feature them throughout the learning process. This direct application improves the impact and effectiveness of your training investment.
What we’ll cover
Diversity by Design
If we want a truly diverse workforce, we need to celebrate our neurological differences. However, this means our recruitment materials need to be able to appeal to a diverse range of brains. Learn what the key elements of this are, and how you can incorporate them effectively.
The Brain Gain
They way our brains have evolved is impressive, but not fit for purpose today: essentially we are still running on caveman software. Learn how to harness these imperfections to improve the impact and effectiveness of your marketing campaigns.
Neuromarketing: a beginner’s guide
Our understanding of brains effects literally every aspect of marketing – from page layout and packaging design, to image selection and font preferences. An overview of these key elements is provided to help you better understand your customers and create more intentional results from your campaigns.
A presenter’s guide to audiences
Being able to deliver an impactful and memorable presentation is not just about the presenter. Having an understanding and appreciation of the audience’s brain will drastically shift your approach and success rate! Neuroscience provides great insights and powerful methods to help you stand out when you stand up.
Frequently asked questions
What sizes of groups do you work with?
I can deliver training in a 1:1 coaching format, or as a lecture to 100s of people. However, the experience and outcomes will clearly not be the same. It has to start from exploring what the training needs to achieve and convey, and who the intended audience is to receive it. From there we can work out the most appropriate format and group size to achieve those objectives.
Can you work with sector specific groups?
Absolutely. I have delivered a number of sessions where representatives have been brought together to try and address issues of diversity or engagement across their sector. Examples include construction, finance and education.
Are your courses accredited?
Although I am a Fellow of the Chartered Institute of Marketing, a member of the Association for Business Psychology, and part of the British Psychological Society, at the moment, the courses I provide do not have formal accreditations with any of these organisations. This is largely because each course I deliver is different and tailored specifically to suit your needs and requirements.
How do you keep the course content updated?
Neuroscience is progressing on a daily basis, with new discoveries and opportunities emerging from a network of academic institutions around the world. In order to keep up to date with their findings and be able to bring the relevant ones to you, I subscribe to a number of journals and organisations where new insights get featured. I then evaluate the research methods, findings and benefits, before incorporating only the robust and valid findings into my training sessions.