Neuromarketing provides clarity and answers. It replaces assumptions and estimates with scientific explanations and evidence. How does it do this I hear you ask…?
We know that at least 85% of what goes into making decisions is subconscious. That means that if you asked your customers why they behave the way they do, at best you would only ever get 15% of the reasoning. They are not deliberately withholding information from you: they just cannot share what they are not aware of themselves.
Neuromarketing changes all of this. Using physiological measures and responses, neuromarketing allows you to interrogate the 85% that your customers are not aware of themselves. This knowledge enables you to become much more surefooted about how to best serve and communicate with your customers.
Katie is an astonishing human being, who just happens to be a great speaker too. She is interesting, engaging, with her ideas being both unique, and challenging. If you have the opportunity – just have a chat with Katie and get her on your stage if you can. You’ll be a better person for having met her and heard her ideas
Joe Glover
Founder - The Marketing Meetup
If anybody wants to look at doing anything within the neuromarketing sphere I think Katie is a really great individual to go to and get that understanding of what is happening and how that can be related into their business or into their marketing
Simon Moss
Marketing Director - Spotler UK
I’ve known Katie for thirteen years and worked with her, for her and employed her in that period. Her passion, education and subsequent insight in Psychology is backed up with an impressive track record of delivery as a business speaker, consultant and coach. Good person to do business with.
Kriss Akabusi
Professional Speaker, Fire-Starter!
I saw Katie speak at an event and was extremely impressed by her expertise in the field of neuromarketing. What she does brilliantly is to bring fresh insight and a unique perspective to how humans make decisions and the subtle and not so subtle factors that influence people to say ‘yes’
Antoinette Dale Henderson FPSA
Gravitas Expert, Speaker, Author
At my Platinum Business Mastermind Group, we seek to bring in only the highest quality speakers who are at the very top of their game. Katie fits this brief perfectly. She brought us a new and exciting way to approach our marketing, and delivered it with engaging levels of passion, experience and humour. If you want a thought provoking session that will revolutionise the way you interact with your audience, Katie is the speaker for you!
Steve Clarke
Entrepreneur, Leadership Speaker
Katie Hart speaks with great authority. Her knowledge of the subject, passion for its promotion and ability to apply it across all sectors, places her at the front of this developing trend within the profession.
Kiran Kapur
CEO - Cambridge Marketing College