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Unlocking Memory in Neuromarketing: How Senses Shape Consumer Choices

Author: Katie Hart

Date: 03 Aug 2026

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Unlocking Memory in Neuromarketing: How Senses Shape Consumer Choices

In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sensory triggers for better engagement.

Find the podcast here or wherever you access your great listening podcasts from.

And to get your copy of my book which is discussed in this episode, click here.

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