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The Whole Marketer Podcast

Author: Katie Hart

Date: 07 Mar 2023


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The Whole Marketer Podcast

Who is your human?

❔ This is a question Abigail Dixon (Founder of The Whole Marketer) likes to ask when she’s training or consulting… not one of the many types of humans like user/customer/consumer, but the real human who you are trying to a build connection with…

💡 And understanding humans is the focus of this episode of her podcast which is a technical skill on an area of latest thinking… It’s neuromarketing – which as I am sure you know by now, is the scientific study of the brain applied to marketing to better understand human behaviour.

➡ In this episode, I was invited to share the latest approaches within neuromarketing and their pros and cons, as well as practical advice on how to get started bringing neuromarketing into your organisation.


How Loyal are you? And why?

How Loyal are you? And why?

In our research this month, we are exploring the concept of Customer Loyalty. As Marketers, we often want to encourage o

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