Home > Podcasts > The secrets and science of neuromarketing

Podcasts

The secrets and science of neuromarketing

Author: Katie Hart

Date: 25 May 2023

Share:

Back to Insight
The secrets and science of neuromarketing

I was delighted to be interviewed for the CIM’s podcast on the subject of ‘The secrets and science of neuromarketing’

Listen to it here

Their information on the episode states that:

This podcast will:

  • Reveal why humans are irrational and how this impacts marketing
  • Show how to use neuroscientific techniques to forecast consumer behaviour
  • Explore the challenges of installing neuromarketing in your organisation
.
How Loyal are you? And why?

How Loyal are you? And why?

In our research this month, we are exploring the concept of Customer Loyalty. As Marketers, we often want to encourage o

Find out more

Take a look at the articles

View more