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Hofstede’s Cultural Dimensions Theory

Author: Katie Hart

Date: 05 Nov 2021


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Hofstede’s Cultural Dimensions Theory

The title may seem terrifying, but this week’s podcast is utterly fascinating!  My guest, Katie Hart, helps us first dissect and then digest Geert Hofstede’s framework for cross cultural communication – and explains its usefulness (and importance) in marketing!

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Thank you for visiting my monthly research section. This month we are exploring the impact that commonly used marketing

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