Books and more...

You know when you just really want to find out more…? Perhaps you have seen me talk, read a blog or spotted a post on social media and you want to know more about that topic? Then this page has been put together just for you. It’s got a range of extra materials that I know you may find useful if you are keen to continue your journey into neuromarketing.

Yes, below are a selection of books and resources that I frequently recommend during my presentations and training courses. These cover a range of topics, admittedly some in more depth than others, but I hope there is something here for everyone who is keen to find out more about neuromarketing.

That said, I am adding to this section all the time as more and better resources come out, so please do come back and check this page again if you want further inspiration!

Latest

Hooked – Nir Eyal

Hooked – Nir Eyal

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Latest

The Brain: The Story Of You – David Eagleman

The Brain: The Story Of You – David Eagleman

‘This is the story of how your life shapes your brain, and how your brain shapes your life.’ Join renowned neuroscientist David Eagleman on a whistle-stop tour of the inner cosmos. It’s a journey that will take you into the world of extreme sports, criminal justice, genocide, brain surgery, robotics, and the search for immortality. On the way, amidst the infinitely dense tangle of brain cells and their trillions of connections, something emerges that you might not have expected to see: you.

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