Latest
Books and more...
You know when you just really want to find out more…? Perhaps you have seen me talk, read a blog
or spotted a post on social media and you want to know more about that topic? Then this page has
been put together just for you. It’s got a range of extra materials that I know you may find useful if
you are keen to continue your journey into neuromarketing.
Yes, below are a selection of books and resources that I frequently recommend during my
presentations and training courses. These cover a range of topics, admittedly some in more depth
than others, but I hope there is something here for everyone who is keen to find out more about
neuromarketing.
That said, I am adding to this section all the time as more and better resources come out, so please
do come back and check this page again if you want further inspiration!
Latest
Bootcamp For The Brain – Podcast with Derren Brown
Do you ever make mistakes? Do you ever lose your temper and then immediately regret it? Are you impulsive? Do you make great plans which you fail to act on? Do you ever behave irrationally? Don’t worry, it’s not your fault. Your brain is to blame. Extraordinary though it is, your brain is riddled with biases, blind spots and other cognitive weaknesses which can lead you seriously astray. But Derren Brown’s Boot Camp will help you tame your errant brain and fundamentally change the way you think.
Latest
The Brain: The Story Of You – David Eagleman
‘This is the story of how your life shapes your brain, and how your brain shapes your life.’ Join renowned neuroscientist David Eagleman on a whistle-stop tour of the inner cosmos. It’s a journey that will take you into the world of extreme sports, criminal justice, genocide, brain surgery, robotics, and the search for immortality. On the way, amidst the infinitely dense tangle of brain cells and their trillions of connections, something emerges that you might not have expected to see: you.