I am pleased to be able to share some good news with you: I’ve been invited to be a guest speaker at this year’s prestigious Festival of Marketing!
The two-day event will be held at London’s Tobacco Dock on 7th and 8th October is expected to attract around 4,000 delegates from all over the UK (coronavirus permitting!). It’s an immersive marketing experience and will feature engagement pods designed to showcase the latest marketing activations and innovations and experience rooms where experts can bring their brands to life.
As a member of the Professional Speakers Association, I have delivered sessions for small and large groups within a wide range of corporate settings, schools and even prisons. However, I’m especially delighted to have been invited to speak at the Festival of Marketing which is the largest global event dedicated to brand marketers and features some incredible industry pioneers from the likes of Wagamama, Unilever and L’Oréal.
Of course, a lot of the discussion will be around the future of the profession in light of COVID-19 and Marketing Week’s columnist Mark Ritson will be offering advice for marketers and turning a spotlight on the brands which have adapted well and those that haven’t.
As an expert in neuromarketing I will be basing my talk on the science of subconscious decisions. Because a massive 80 to 85% of decision-making is subconscious, it is unavailable in conventional market research. Consumers cannot tell brands what they need to know about decision making, because they do not really know! In my session I will be explaining how we can use physiological responses to improve research results and better predict future behaviours, removing the possibility of subject influence.
I will also be discussing new ways of understanding your audience, so that marketers can provide engaging products and services and genuinely influential communications. A great example of this is Google, which increased its ad revenue by $200m per year just through adopting a different shade of blue!
Do you want to know more?
Want to find out more about the science behind this? Well then, I guess you’re going to have to sign up for the festival. I look forward to seeing you there!
To download the delegate pack or buy a pass please visit the Festival of Marketing 2020 website.